Fighting Lead Fatigue
Condo.com is all about generating good leads. As the world’s largest marketplace for condo sellers and buyers we provide fresh leads at a very cost effective price for our clients and that is nothing to take lightly. As I speak to many of my friends that are developers they are lamenting the burn out in their sales forces. In the past, these developers and their sales forces relied on the tried and true methods of lead generation…large organizational lists, opulent sales centers, print media, press releases, "walk-ins" and “fly-ins”.While the market was hot these lead generation systems worked. Today they are far from effective. As I write this there are thousands of buyers searching our site for condo ideas at the start of their search.All developers have a web strategy. In most cases this is just a presence and does not generate many leads. Most of their project’s web sites show up on Google or Yahoo search results pages well after the condo.com site. Many are even listed after page 3 which means they are rarely found and almost never viewed. Therefore, the project's web site is ineffective at its main purpose – generating new leads.This is where condo.com can help. By working with us, developers can create a marketing strategy that maximizes their visibility on the web. We generate new leads and the sales force is reinvigorated with new qualified prospects to contact. Our innovative, creative ways to proactively generate new leads and reactivate old ones can help you increase sales.